About Us

My name is Naomi, I’m 22 years old and the owner of Lunas Canine Wellness.
I started this business to turn my passion for canine nutrition into my career, in hopes of helping as many people, and pets, as possible through fresh feeding and holistic health.

My passion for holistic wellness and fresh feeding in animals started around 4 years ago when I got my puppy, Luna. She is a golden retriever and hasn't had the best health since puppyhood. She came to us with skin issues, tummy issues, acid reflux and a serious yeast overgrowth. More recently we found out she was suffering from an immune-mediated condition that had not been picked up on.

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After months of vet visits, antibiotics, antacids and creams we started to get worried as any improvement we made was cut short a few months later when the symptoms reappeared.

This is when I found the world of raw feeding! A friend's mum had been part of the raw feeding and holistic health world for years, and the more I heard, the more I wanted to know! 

At around 6 months we introduced some raw food to Luna's diet and the initial improvement was amazing. Even in her behaviour, she was so much happier at meal times, and I could tell immediately that this diet was what was best for her.

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At about 14 months we moved from commercial dog food (kibble) onto a fully raw diet, and with a few months of trial and error, we found out how amazing raw food can be for dogs suffering from ill health. With a mixture of a fresh food diet, supplements and homoeopathic remedies, not only did we manage to substantially heal her skin and gut ( A lot of her issues are environmental and genetic-based so unfortunately full recovery was not expected) We also are managing her immune condition using mostly homoeopathic remedies and therapeutic levels of vitamins and minerals ( We were previously advised she would need antibiotic and steroids for life!)

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As I researched further into the world of fresh feeding and holistic health, I started to share my experience and journey on my Instagram account. Specifically focusing on spreading information and educational content with my followers. Fresh feeding and holistic health is a whole new world to most pet owners, it certainly was for me at the beginning! So sharing this information on social media proved very helpful to a lot of people. The more I shared the more interest I had in others asking for my advice on dog food. At this point, I had completed nutritional qualifications. A few years later my Instagram was an educational hub for a lot of pet owners wanting to better their dogs' lives. I loved helping people and often would have multiple DMs a day asking for help with their pet's food and health. 

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In 2022 I decided to turn this passion project into a business. I opened Lunas Canine Wellness at the end of 2022 and I have been overwhelmed by the support since! Over the last few months, my business has been growing from strength to strength. I am very excited to see what the future holds for my small business!